- Even the most successful companies in the world have the occasional flop.
- As Amazon CEO Jeff Bezos said recently, “Amazon will be experimenting at the right scale for a company of our size if we occasionally have multibillion-dollar failures.”
- We put together 25 of the world’s biggest flops, from Nintendo’s Virtual Boy to Amazon’s Fire phone.
Launching a product is tough.
“Less than 3% of new consumer packaged goods exceed first-year sales of $50 million – considered the benchmark of a highly successful launch,” say Joan Schneider and Julie Hall, co-authors of “The New Launch Plan.”
That’s part of the reason that the most heavy-hitting names in business – from Nintendo to Netflix, Microsoft to McDonald’s – have had some of the biggest belly flops.
Here’s a look at 25 of those flops, and what we can learn from them.