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25 Products From Giant Companies Turned Out to Be Major Fails

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  • Even the most successful companies in the world have the occasional flop.
  • As Amazon CEO Jeff Bezos said recently, “Amazon will be experimenting at the right scale for a company of our size if we occasionally have multibillion-dollar failures.”
  • We put together 25 of the world’s biggest flops, from Nintendo’s Virtual Boy to Amazon’s Fire phone.

Launching a product is tough.

“Less than 3% of new consumer packaged goods exceed first-year sales of $50 million – considered the benchmark of a highly successful launch,” say Joan Schneider and Julie Hall, co-authors of “The New Launch Plan.”

That’s part of the reason that the most heavy-hitting names in business – from Nintendo to Netflix, Microsoft to McDonald’s – have had some of the biggest belly flops.

Here’s a look at 25 of those flops, and what we can learn from them.

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