Celebrating its 20th anniversary, Amazon.com hosted a Black-Friday type of sale in July 2015. The tradition has continued since then, with the mega-retailer offering juicy deals on all sorts of goods. Keep in mind this is when most shoppers tend to do less shopping, focusing more on vacations and activities. So it’s a good strategy to generate extra cash.
How does Amazon Prime play into this? Members get exclusive deals, of course!
In 2020, Prime Day was not what it was supposed to be largely due to the ongoing pandemic. As such, it was held in October. Ironically, they set new records for the company with millions of sales, likely because everyone was cooped up and hoping to find some joy while shopping online and saving money.
As for 2021, we can’t say for certain when they’ll host Prime day. If you’re not a Prime member you can still sign up for the 30-day free trial in order to benefit from the super-hot sales, be they in summer or in October!
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