Categories: Check It Out

10 Tricks Costco Uses to Make You Spend More Money

Photo by Jeramey Lende from Shutterstock

7. Creating the thrill of the hunt

According to researchers from Michigan State University, “value retailers, such as Costco, have created a shopping environment that inspires a ‘treasure-hunt’ from its customers because certain items are available in very limited quantities.”

The result of this hunt for limited, well-priced items is to “create a fun and exciting experience,” the researchers explain. When shoppers feel more connected to the supermarket—as it becomes a source of fun and joy—they have a tendency to spend more dollars.

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View Comments

  • It sounds like Costco have a good business plan. Plus, all of the employees are friendly and helpful. Also most customers are the same.

  • I love Costco we shop there quite often good food and great service prices are great also

    • I absolutely love COSTCO, I have a membership and I don’t even live near a COSTCO. I wish they would put one in Buffalo N.Y. . Our closest Costco is in Rochester, NY. I would be there 3 times a week if it were here.

  • I love Costco cause I hate to shop and since there is only me. I can go to Costco once a month get all my paper goods laundry supplies and fresh fruit and vegetables and be done. Also their meat is delicious and priced well.

  • I love Costco,they have great marketing strategies. Always enjoy the samples and buy what I enjoy.
    Thank you Costco.

  • Until the Corona Virus is stopped, Costco should stop the free sample food.
    That is just plain stupid.

  • I've been a member of Costco since 1982 and has always had great service, good return policy, items that I really need, variety and overall haven't found another service to match. always look for Costco on our trips as that is where the deals are.

  • Costco is a great bricks and mortar store! I can see it, feel it, buy it. You pointed many reasons people like to shop there. Plus, Costco doesn't just buy stuff and put it on the shelves; they test those products! And, if the product has "Kirkland" brand on it, I know it is a good one.

  • We're getting one in 2022, can't wait. I don't eat samples and let people with a couple of items go in front of me.

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