According to the American Consumer Satisfaction Index, of all the department and discount stores tracked, Costco ranked most popular with consumers last year. This is all due to the brilliant strategies they have.
Here’s how Costco tricks you to spend more money:
1. Giving out free samples
“One of my personal favorite parts of a Costco shopping trip are those famous free samples that are offered every few aisles,” says Sara Skirboll, a shopping and trends expert at RetailMeNot. And that is unquestionably not an uncommon opinion.
However, the expert warns that those free samples have been known to unconsciously influence shoppers to spend more money. “Many studies have shown that providing free samples can boost sales by at least 30 percent, swaying you to buy things you never planned on purchasing,” she says. So, even if those samples may be free, they have a psychological cost on shoppers.