There are probably millions of online shops out there. All of them are vying for your attention- and they’re pretty good at it too. Before you commit to any purchase, make sure the same item isn’t offered by another business at a better price.
Alternatively, if the item you’re seeking has a to-die-for price, then it’s also a good idea to shop around to make sure you’re not buying a fake. Worst case scenario, you’ll pay for an item that you won’t even receive.
To make things easier, use Google Shopping for quick price comparisons across the web.